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Microencapsulation
Skin-loving probiotics are suspended in each fiber of the fabric.
Probiotic-infused activewear that promotes skin health and reduces body odor. Our clothing works as hard as you do.
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Probiotics
Introducing
Our flagship product combines premium comfort with revolutionary skincare technology.
Our moisture wicking t-shirt features microencapsulated probiotics infused in the fabric. The bio-based HeiQ technology for textiles helps to renew the skin's natural balance for an improved healthy appearance thanks to active probiotics. Experience the next generation of activewear. Our signature t-shirt features microencapsulated probiotics woven directly into the fabric, activated by your body's natural moisture to promote skin health and reduce odor.
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The Technology
Through a partnership with HeiQ, all of our clothing features cutting edge microencapsulation technology that delivers active probiotics directly to your skin.
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Skin-loving probiotics are suspended in each fiber of the fabric.
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Your body's natural moisture and movement gradually releases the beneficial microorganisms onto your skin.
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Throughout the day, probiotics work to balance your skin's microbiome, reducing odor and promoting health.
Probiotics help maintain a healthy balance of beneficial bacteria on your skin.
Beneficial bacteria outcompete odor-causing microbes, keeping you fresh naturally.
Safe for sensitive skin and tested to ensure compatibility with all skin types.
Technology remains effective through multiple wash cycles, providing lasting benefits.
Lifestyle
From morning workouts to evening unwinds, pHyra moves with you.
Active Living
The future of fashion is about feeling better, healing better, and living smarter.— pHyra's Philosophy
Our Story
Team Photo
We are pHyra. A U.S. based startup focused on performance apparel innovation. We create clothing that heals your skin as you where it. Our name combines pH, representing balance, and Pyrrha from Greek mythology, representing hope and endurance. As athletes who regularly deal with sweat-related skin irritation, we created pHyra to reduce this. Our clothing does more than just look good.
This company was started though the YEA program, and was presented for FBLA.
"We design activewear that works as hard as you do — feel confident, comfortable, and cared for every day."
— pHyra's Mission
We believe the future of fashion is functional, intelligent, and caring.
Your skin is your largest organ — it deserves clothing that supports it.
Every claim we make is supported by research and rigorous testing.
We're committed to practices that respect both people and planet.
We are passionate high school students from Hollidaysburg excited to build our first business.
We started designing our business in June 2025. We spent the rest of the year setting up the founding principles of our company. We started selling our product in 2026.